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My Changing, Changing Life
Posted by admin | Posted in Uncategorized | Posted on 27-11-2011
It’s a sad fact of life is that we all must move on, adapt to changes within our industry or die on the vine. My career, just hitting its 41st year of incorporation (47th year as a shooter), has been a rollercoaster of changes. I’ve embraced each and every one of them, mostly because I absolutely love what I do.
When I was in eighth grade in a small town in Minnesota, my dad gave me a Kodak Brownie Darkroom Kit he’d had when he was younger. I made a contact print in the cloakroom of my grade school classroom for a Science Fair project. I was hooked immediately, and started shooting anything and everything.
My folks gave be a Voigtlander folding camera for Christmas that year, but I quickly outgrew it, trading it in for a Yashica twin-lens reflex. It was amazing to be able to see and focus through the viewing lens. Parallax (you might have to look that up) was something of a problem, but only at the closest working distance.
At fourteen, I shot my first wedding, senior portrait, advertising job and nude. I felt I had a legitimate idea for the last one, but talked to my priest about it, just to be sure I wasn’t stepping on any holy toes. I didn’t realize until later that I’d shot a cliché. 
I was the geek with the camera in high school, eventually moving up to a Mamiya 500TL, a 35mm camera with a state of the art internal light meter. I was in everybody’s face for four years (I’m so happy they let me live), and documented the whole experience for me, the school paper and what turned out to be the source of most reunion photos for the last 40+ years.
At fifteen, I asked my local camera store for a job so often that they finally acquiesced. I had the opportunity to see all the new gear (the Kodak Instamatic was huge!) and get a discount on anything I could afford to buy, including a Rolleiflex 35T that was paid for by weddings. The job was heaven, even though I was being paid a whopping $0.70/hour. I also got to drive (illegally) the boss’ 1953 Hudson Hornet for deliveries. What a car!
In the seventies, I moved north from my hometown of Winona to Minneapolis, the epicenter of Minnesota. North? What the hell was I thinking? When our daughter left the nest she moved to Hawaii!
I hung up my professional shingle in 1971. I had been shooting 20-30 weddings per year in Winona (my high was 46), but I wanted a career in commercial advertising. My first client was a crafts item manufacturer, Hobby Time, and I shot their products until they closed shop in 1976 (and I hope it wasn’t because of me).
Throughout the seventies, I shot product and advertising work for magazines, catalogs, in addition to tons of local rock bands. Most of the shots were simple group portraits, but some brought extras and props, such as this one, which called itself “Harlot.”
Minneapolis had been considered a destination for national clients for years, starting back in the ‘70s when Fallon, McElligott, Rice burst onto the scene and stole almost all of the major advertising awards with their humorous and irreverent look at simple products. Other agencies followed suit, and that was one of the reasons my career was so interesting.
In the eighties, I saw the greatest influx of advertising jobs (and those wonderful budgets!) in my career. This was a time when art directors could sell a concept based on palm trees drawn into the layouts. As long as the message was on track, the creative overseers from the client were just as anxious to get a paid vacation, with an expense account, as my art director and I were.
“Normal” clients were a cash cow, too. I was paid $4000/month to shoot newspapers, usually on white seamless paper with a drop shadow, maybe three times a month. Wow. Now, that was tough!
I thought shooting food would be lucrative (it was), and I added a full kitchen to my studio. I shot for Hormel, Jennie-O, Target, Coca-Cola and other clients willing and able to pay my freight.
By the nineties, the bloom was off the rose, and Minneapolis fell out of favor with national advertisers and film producers, and for a number of reasons. Our Fathers of State decided that, since so many movies and ads were being produced in Minnesota, sales taxes were in order. The movie companies left so rapidly one could feel the breeze as they headed northeast to Toronto. Fortunately, my favorite art director had taken a position with a major agency in Dallas, and I was on deck to shoot national ads for Home Depot and others. One of my favorite assignments was to recreate their Nascar out of items purchased only at Home Depot. It was a terrific challenge, and came with a hefty budget. We made it through numerous changes and tweaks, shot the job and submitted film, but the campaign was canceled before anything was printed.
Somewhere along the line it dawned on me that I actually knew what I was doing, and I began to write books about photography and photographic processes. I found I enjoyed writing as much as photography itself–even more sometimes, because it was a new discipline. My first book, A Photographer’s Guide to Polaroid Transfer, was published in 1999. My latest, Vintage Lighting, demonstrates how to re-create iconic lighting styles with contemporary equipment, including the great Hollywood styles, from 1910-1970.
I’ve also published eBooks on corporate portraiture, and glamour poses. A very fun job was my first fiction novel, available through Amazon’s Kindle (with free apps for any e-reader). That was a treat to write, and a real challenge to figure out the plot, the twists, and the ending. If you feel like spending $2.99 for a good read, check it out here.
My business changed radically with the new century, and I now concentrate more on business portraiture, at least on the still side. The addition of video to DSLRs has changed things again, and I’m back to my 70s rock and roll roots, shooting music videos and promo spots for the City of Minneapolis. I hooked up with two very talented guys who formed a partnership called A440Live.TV, and we do three-camera shoots. One of them, John Heinen, is also an audio engineer, the other, Nick Nichols, an accomplished editor, so we have all our bases covered.
As your career progresses, you may encounter many of the same situations and problems as I have. If you love what you do, you’ll find a way to adapt to those situations. You may also encounter changes I haven’t a clue about because they haven’t, as yet, been discovered or applied to the industry. Our business is changing so rapidly, and there’s so much more to think about and deal with, in terms of gear and competition, that my little reminiscence could have easily run 25,000 words instead of the paltry few I used for my blog.
Change is inevitable–what’s important is how we deal with it. I wish you all the great successes you can imagine with photography, whether it’s your hobby or your profession. It is, simply, the most wonderful, most malleable, most sensitive way to document whatever you choose to place in front of your lens.
Shoot well, and prosper.
I’d like you all to stay in touch. If you’d like to know about future book releases, eBook or print, drop me a note. I’ll keep your addresses in a smart folder, will never sell them, and contact you only when I’ve got something of interest for you. It could be a new book or a new lighting tip just for you. You can reach me through my website, chris@ChristopherGrey.com. You can also find me on FaceBook and LinkedIn as Christopher Grey. Please let me know of your interest.








































